Public Relations Specialist
How to Become a Public Relations Specialist
Job Duties of a Public Relations Specialist
Skills and Qualities of a Public Relations Specialist
Public Relations Specialist Salary
Influential Professional Public Relations Specialists
Leading Public Relations Specialist Organizations
Top Cities for Public Relations Specialist Jobs
Other Careers of Interest
Many universities will require that students participate in an internship program. If this is not a requirement, it is beneficial when looking for employment. Other things that may be beneficial when applying for jobs would be to join the Public Relations Student Society of America or the International Association of Business Communicators. Not only does this look good on one's resume, it provides opportunities for networking. When attending job interviews, it is imperative to have a portfolio of writing samples. Samples should include press releases, brochures, speeches, and articles for both print and web.
Accreditation is available through the Universal Accreditation Board. Those who are accredited must undergo an examination that includes a readiness review and an exam. Accreditation is available for those who have worked at least five years in a full-time position, has taught public relations, or has a Bachelor's degree in communications. Accreditation is not required for some jobs, but will prove beneficial for those who choose to do it.
Specifically, public relations specialists will handle media, community, consumer, government, and industry events. These can include such things as fundraisers, trade shows, and legislative meetings. Of course, public relations specialists can also come to the rescue of an organization. This means that if an organization ends up in trouble it is the job of the public relations specialist to help the organization solve the problem as well as improve the damaged public image.
On a more daily basis, public relations specialists write press releases and promote these to the media. In addition to writing press releases, brochures, speeches, and articles may also be written.
Within the government, public relations specialists may also be known press secretaries, information officers, or public affairs specialists. The primary function of those in these roles is to keep the public informed of the activities of the respective government official.
Public relations specialists must also be on call 24 hours day. Most of the time, this isn't a problem because most organizations will not have emergencies at odd hours however larger organizations, those who work in politics, or for a public relations firm will need to be prepared for anything. In addition to this, schedules may tend to be hectic depending on the organization as public relations specialists will be required to deliver speeches, travel, as well as attend various community and industry meetings.
Aside from the job demands, a public relations specialist should be creative, well-spoken, and be a good judge of situations. The ability to make confident decisions and research a variety of topics is also an important asset. Those who are outgoing, confident, understanding, and enthusiastic are usually a good fit for the field of public relations. Specialists should be competitive because that is the nature of the industry; however, teamwork is also essential to the job. Finally, public relations specialists must also have a "tough skin". There can be a lot of rejection or disappointment in the public relations fields and those pursuing a career in it should be able to handle it.
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