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Advertising Sales


How to become an Advertising Sales Person
Advertising Sales Job Duties
Skills and Qualities needed in Advertising Sales
Advertising Sales Salaries
Influential Advertising Sales Professionals
Leading Organizations in this Field
Top Cities for Advertising Sales Jobs
Other Careers of Interest

How to become an Advertising Sales Person

A college degree in business or related field, though not required, is preferred by many employers who are looking to hire advertising sales representatives. Taking classes in communications, marketing, advertising, and business can be helpful for anyone wishing to enter the field of advertising. More than ever before, computer literacy is extremely helpful for anyone wishing to become an advertising sales representative, as so much advertising is done on the Internet.

Sales experience of any kind can help a potential sales representative get hired, although most advertising jobs provide on-the-job training for new representatives. Training can be either informal or formals, and usually is performed by sales managers or experienced sales representatives, and consists of observation and advice during client interactions. Less frequently, consultants are hired, usually for formal training sessions.

What does an Advertising Sales Person do?

Advertising sales representatives can have many different job duties, depending upon what setting they are working in. The main responsibility of advertising sales representatives is to sell advertising to clients. The specific media of the advertising can vary and includes print media, television, radio, and Internet advertising. An advertising sales representative can provide advertising in all media or specialize in a particular advertising medium.

To be effective, an advertising sales representative must do research on his or her prospective client, to find out what their needs and objectives are. Understanding the client's previous forms of advertising can also give an advertising sales representative a better idea of what exactly the client has tried and is looking for.

Of course, the advertising sales representative's main objective is to convince potential clients that the firm which he represents can meet the client's needs in a way that other advertising agencies do not. This is more effective if the advertising sales representative has knowledge about the other agencies, and can give specific examples of how his agency can help.

Advertising sales representatives can work in many different settings. Many advertising sales representatives work as freelancing professionals, acting as independent contractors from home or their own offices. Others work for specific advertising firms, and often receive a base salary and possibly a commission, while the firm receives the profits.

What Skills or Qualities does one need to get into Advertising Sales?

In order to be an effective advertising sales representative, a candidate must have a pleasant demeanor and friendly personality. Good communication is an essential qualification for a successful advertising sales representative, and is generally more important than any educational requirements. Both verbal and written communication skills can come in handy for sales representatives.

As many advertising sales representatives set their own schedules and are paid on commission, it is important that they are self-motivated, organized, and independent. Perseverance is also important, as many sales representatives must pursue clients in order to make a sale.

How much does an Advertising Sales Person make?

Advertising sales representatives often work on commission, so the amount they make may depend on the time they put into their work, as well as their level of skill in sales. In 2006, the median salary for advertising sales representatives was $42,750. The middle 50 percent of all sales representatives in the United States made somewhere between $29,450 and $63,120. Many representatives work for a combination of a regular salary, bonuses, and commissions. These bonuses can either be individual or awarded to a group or team, while commissions are generally based on individual sales.


Who are some influential Professionals in this field?

David Ogilvy was one of the most influential advertising executives in the world, often called "The Father of Advertising." Ogilvy changed the direction of advertising in many different ways, including the introduction of mass mailings. Ogilvy worked for the Gallup Research Institute, and finally started his own advertising agency. He frequently told others that he was the most famous advertising man in the world.

Another famous advertising professional was Michael Gill, at one point an executive at JWT. At age 53, he was fired from JWT and attempted to start his own advertising agency. When this failed, and he was unable to find any other work, he ended up working as a barista at Starbucks. He credits this change as turning his life around and wrote a book called How Starbucks Saved My Life: A Son of Privilege Learns to Live Like Everyone Else, and has been in talks about turning the book into a movie.

Who are some leading organizations in this field?

One of the top advertising firms in the United States is JWT, formerly known as J. Walter Thompson. JWT is thought by many to be the world's first advertising firm, and currently has offices in 89 countries. TNS Media Intelligence is an influential advertising intelligence firm, which helps many different advertising firms collect and use information in order to advertise more effectively. TBWA Worldwide is an advertising group with offices all around the world, and many different global clients. Today, online advertising has changed the face of TV and Radio mediums. The king of online advertising is Google.

What are the top cities for Advertising Sales Jobs?

The list of cities which are good for advertising sales representatives to find jobs may change in the next decade, as this field is expected to grow more quickly than average. In addition, many more sales representatives will be able to work from home or other remote locations, as Internet sales are becoming more popular. Currently, many sales representatives work from call centers, either in the United States or abroad.

The top cities for advertising sales representative jobs are the big cities in the United States, which have the biggest advertising firms and thus, more advertising sales representative jobs. New York City is the top city in the United States for advertising sales representative jobs; which is no surprise to anyone who has seen how many advertising firms are located in this city. Chicago, Illinois is the second in the list of top cities for advertising sales representatives looking for a job. Houston, Texas comes in third in this list, while Los Angeles California is the fourth best city in the country for advertising sales representatives. In fifth place on this list is the city of Dallas, Texas.

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